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Marketing Accountability
July 29, 2010At the recent Forrester Customer Experience Forum, Principal Analyst Dave Frankland spoke about the four tenets of breakthrough marketing…
Posted by Niall Budds
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Do Not Solicit at 36,000 Feet!
July 26, 2010As a frequent flyer one of my pet peeves is the presentation of credit card offers by flight attendants on behalf of their financial services…
Posted by Niall Budds
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Customer Success: Major Global Technology Company
A Leading Technology Company gets a handle on customer intelligence and learns how to leverage this valuable information for long-term…
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Customer Success: Travel Organization Partners with Quaero
Client: ElderhostelA travel organization partners with CSG’s Quaero to improve customer insights, reduce costs, and deliver higher returns on marketing…