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Business Impact of Data Validation - Volume or Economic Value
August 30, 2010On a recent project, I was involved with running data validation tests to ensure that each constituent in the marketing database is…
Posted by Ashwini Nayak
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Make Room for Giants: The State of the Enterprise Marketing Management Space
August 24, 2010The Enterprise Marketing Management (EMM) industry continues to not only define what’s possible for marketers, but also helps…
Posted by Joe Kelly
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Customer Success: Life Sciences Company
Life Sciences Company Retools End Customer Experience
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Customer Success: Major Global Technology Company
A Leading Technology Company gets a handle on customer intelligence and learns how to leverage this valuable information for long-term…