About

Results through customer insight and strategy

CSG’s Quaero Solutions Group is a leading marketing solutions provider with a simple but powerful focus: using customer insights and strategy to drive business decisions. We help our clients look beyond marketing to all the ways in which they interact with customers — from internal operations to sales and service.

Through customer intelligence, we enable our clients to shift from traditional campaign-driven marketing to real-time, multichannel customer interaction that creates a dialogue, improves the customer experience, and increases overall customer value.

Flexible and reliable, we pride ourselves on our ability to always get the job done — and done right.

Hundreds of category-leading clients rely on Quaero solutions to accelerate their customer value, in industries such as financial services, pharmaceutical/healthcare, media/publishing, travel/hospitality, consumer and high technology.

Experience the Quaero difference

At Quaero, we are exceptional in our industry in our ability to deliver both strategic vision and implementation expertise, blending strategy and analytics with performance management and technology.

We bring deep knowledge of marketing and industry-specific experience to each engagement. We roll up our sleeves and quickly get to know each business and its unique challenges. Then we provide a distinctive solution built on our two proprietary tools:

  • MAST, our marketing assessment survey tool, enables us to see where you are and where you need to be in terms of marketing performance.
  • Our Six Dimensions provide a powerful framework that integrates strategy, analytics, technology and implementation to provide accelerated marketing performance and better customer acquisition programs.

The Quaero Solutions Group is headquartered in Charlotte, NC, with offices in Burlington, MA and consultant teams across the US and abroad.