News

NEWTON, Mass. - September 15, 2009 - Enterprise marketing software provider Neolane, Inc. today announced details of an upcoming webinar with Quaero, a CSG Systems (NASDAQ: CSGS) solution and leading marketing services provider, titled, "When the Four Ps of Marketing Aren't Enough: New Rules for a Cross-Channel World."  On September 22, attendees will learn how to better leverage data across channels - including online, offline, outbound and inbound - in order to increase customer retention, drive new customer acquisition, and improve marketing efficiency.  The first 25 registrants who also attend the webinar will receive a copy of the popular book, "High Performance Marketing," by Quaero Founder Naras Eechambadi.

Who:  
- Joe Kelly, executive director, marketing automation, Quaero, a CSG Solution
- Kristin Hambelton, senior director, marketing, Neolane, Inc.

What:            
Marketing has traditionally focused on the Four Ps - Pricing, Product, Promotion and Place.  However, this webinar will explain why in today's demanding business environment marketers must focus on a new set of letters - the O and I of marketing - Online, Offline, Outbound and Inbound.  These letters represent the channels that marketers need to incorporate into their mix while understanding the new challenges for coordination, management and measurement.  Webinar attendees will learn:

• How to build an infrastructure to capture online behavioral data and integrate it with other system data to drive effective cross-channel campaigns;
• Tactics and strategies to leverage online data for offline analytics to increase messaging relevance;
• How to measure end outcomes and performance of marketing programs across all of the channels; and,
• Real-world quantifiable benefits that are made possible when moving to a true cross-channel marketing approach.

When:  Tuesday, September 22 at 1 p.m. EDT

Where: To register online, please visit:
http://quaerolp.csgsystems.com/crosschannelwebinar.html

Webinar attendees may tweet about the event using the #crosschannel hashtag.

About Quaero
Quaero, a CSG solution, uses customer intelligence to help clients shift from traditional campaign-driven marketing to real-time, multichannel customer interaction. Quaero experts blend strategy and analytics with performance management and technology to establish dialogues that improve the customer experience while increasing overall customer value.  Headquartered in Charlotte, NC, the Quaero solutions group provides marketing services to category-leading clients within the Financial Services, Pharmaceutical/Healthcare, Travel and Leisure, Media, Consumer and High Tech industries. For more information, call 1-877-570-2199 or visit quaero.csgsystems.com.

About Neolane
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile.  With Neolane's cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.  Built by marketers for marketers, Neolane is used by more than 170 of the world's leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora.  Visit www.neolane.com.

# # #

Media Contacts:

Pat Chadwick
fama PR (for Neolane)
Ph: +1 617-758-4262
Email: neolane@famapr.com

Sheila Bohan
Emerge PR
Ph: +1 617-729-3185
Email: sbohan@emergepr.com

Copyright © 2009 Neolane, Inc. All Rights Reserved.  All other brand names, product names, or trademarks belong to their respective holders.