InsightIQ Blog
Customer Segmentation Best Practices - Three Essential Links
Jun 23 2009
- Customer Segmentation Done Right (Alice Dragoon - CIO) -- If customer needs don't align neatly with your segmentation criteria, your customer segmentation initiative could end up becoming an exercise in futility.
- 4 Challenges in Customer Segmentation (Mohan Sawhney) -- Mohan lists four key issues to consider:
- Scope of segmentation
- Inbound versus outbound use of segmentation
- Refresh cycle and stability of segmentation
- Segmentation for multiple audiences
- Best Practices in Customer Segmentation (Julie Schwartz) -- Best practices and recommendations focused on the technology services industry. Brief case studies. Free for ITSMA members.
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From Anthony Famularo: Similarly, realtors in my area are just as guilty of untargeted marketing as the airlines. Every day…
From Bill Connolly: I should, for the sake of disclosure purposes, mention that I also work for CSG Systems.
From Bill Connolly: Very insightful post here, most people (including myself) haven't considered the…