InsightIQ Blog
Behavioral Targeting - Three Essential Links
Jun 29 2009
- Making ads more interesting (Google) -- Three months ago Google announced the launch of their version of behavioral targeting. It's called "interest-based advertising". Three important features of Google's approach are: transparency, choice, and control. Don't miss the Google Ads Preferences Manager, which willl show you the interest categories associated with your browser.
- Behavioral Targeting Legislation Hearings (DMNews) -- The US Congress is holding hearings to evaluate whether behavioral targeting ought to be regulated.
- Onsite Behavioral Targeting (Amadesa) -- Amadesa's behavioral targeting engine illustrates the current state of the art in online behavioral targeting for anonymous visitors.
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From Anthony Famularo: Similarly, realtors in my area are just as guilty of untargeted marketing as the airlines. Every day…
From Bill Connolly: I should, for the sake of disclosure purposes, mention that I also work for CSG Systems.
From Bill Connolly: Very insightful post here, most people (including myself) haven't considered the…