InsightIQ Blog
Three short links about the future of campaign management
Mar 15 2009
- What Will Campaign Management Be Like In 2020? (Elana Anderson) -- Elana speculates about future developments in campaign management. Key trends mentioned include:
- Improvements in response attribution
- Support of new channels, e.g. SMS
- Open campaign management, i.e. CM software that integrates easily with all other types of systems in the enterprise
- Campaign management services moving to the cloud
- Promotion management in the cloud (streametics.com) -- Streametics uses Amazon Web Services to facilitate promotion planning, generation, management, and analysis. It confirms William Gibson's maxim that the "The future is already here. It's just unevenly distributed."
- Omniture Brings Real-Time Analytics To iPhone Applications (techcrunch.com) -- Multiple companies are targeting the iPhone and other smart phones as the next channel where marketing campaigns will need to be tracked and analyzed.
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