Blog: B2B marketing

Showing blogs: 1–4 of 4

Email best practices for B2B lead management

Jun 7 2010

A big component of lead management strategy in B2B marketing is the process of building relationships with your prospects and engaging a prospect with meaningful dialogue that moves them through the sales funnel until they are ready to become a customer.

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Marketing and Innovation: A Tale of Two Companies

May 13 2010

When most people talk about innovation, they are often referring to the development of new or improved products, a la the iPad.   However, innovation with regard to processes and entirely new business  models are often much more impactful.  Famous examples of this are the lean manufacturing techniques pioneered by Japanese companies, the supply chain revolutions led by Dell and Wal-Mart, offshore support and development driven by Indian oursourcing companies such as Infosys and online retail shopping experiences from Amazon, e-Bay and myriad smaller online retailers.    Innovation in marketing can likewise help to transform businesses.  

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The challenges (and occasional perils) of blogging

Apr 5 2010

Blogging is a staple in the B2B marketer's toolbox and has helped many a small business elevate its presence and client base.  Here at Quaero, we have an active blogging community. We use blogs to provide thought leadership while engaging with both prospective and current clients.

But blogging and its younger cousin, microblogging (i.e., Twitter), have their drawbacks. Many companies continue to question their value.  Let's look at why and how corporate blogs are scrutinized:

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My New Year's Resolution - Improve Our Marketing Operations

Dec 10 2009

Although 2009 is drawing to a close and most people are thinking about winding down for the holidays, I'm already well-ensconced in 2010 marketing plans, programs and campaign execution.  During the past few weeks, I've spent a lot of time addressing the "marketing operations" side of the business; and while I've never considered myself an ops expert, my role has always included a significant amount of work in this area. 

Interestingly, marketing operations is one of those amorphous areas, quite different in every organization.  Here at CSG's Quaero, the goal of marketing operations is to improve the efficiency of the marketing function through people (resources), process and infrastructure/tools.  Most recently we've:

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