Blog: Customer Engagement

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Let's Get Engaged!

Mar 11 2010

Many of the senior marketers I talk with are worried because they feel like they are losing control over their customers. They are right to be worried; but let's be clear, the "control" they felt they possessed was largely an illusion. Consumers of the past essentially were sitting targets for a brand's outbound communications, but that situation has changed dramatically.

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Marketing's New Frontier - Customer Engagement

Sep 25 2009

We believe marketing's boundaries have been significantly extended.   Marketing can no longer recommend "best offer to the best channel at the best time" and then do a back-end analysis to see what worked.   Successful marketers today must seamlessly integrate with the actual customer interaction... with the channel being an instrumental determinant of how marketing succeeds.  

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