Blog: CustomerThink

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We've Changed!

Feb 9 2010

If you've been to the site before, you've probably noticed that we've made a few changes recently.  Some are fairly obvious; others, which are far more subtle, are designed to improve your experience, making it easier to find what you're looking for.  The new Quaero Web site now:

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Tough Times Call for Creativity and Reverse Targeting: Here's How to Market in Real Time

Jan 1 2009

In his Origin of the Species, Charles Darwin made the famous observation that it is not the strongest species that survive or even the smartest but the most flexible. As we look at the carnage in the markets and a looming recession, the questions you should ask are these:

  • How do I survive this market?
  • If survival is not an issue, how do I take advantage of this situation?

The answers may surprise you. It is not that different from what Darwin found. This is a time that calls for nimbleness and agility. It may be a wonderful opportunity to change the very nature of your marketing.

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