Blog: agile marketing

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Time for Marketing to Learn from Software Development

Mar 1 2010

The tough economic climate has significantly impaired marketing budgets.  Although the economy and budgets may be bouncing back, Marketing professionals are still being asked to do much more with less and prove that marketing is working. In this tough environment, it would behoove marketers to think of agile marketing rather than the traditional approaches they have employed in the past.

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Is technology the gating factor for marketing?

Jan 14 2010

Last month, I was on a keynote panel at the National Center for Database Marketing (NCDM).  The topic of the panel was "Evolving from Database Marketing to Customer Intelligence" and the discussion largely centered around the evolution of marketing into a bi-directional communication mechanism with customers across multiple channels and the challenges that brings.  An audience member asked the question, "Is technology the gating factor that prevents or slows marketers from embracing these changes?"   The panel differed on their responses.   Some felt, yes, technology was indeed an impediment to doing this well.     I and at least one other panelist disagreed.   

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