Blog: channel optimization
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Offer Optimization Engine
Feb 4 2010
You may already have robust analytics that predict value, churn, bad debt & future customer interests. You may also have a robust customer database that may be used to glean additional insights and make the analytics actionable. That's great, but how do you determine which offer a customer should receive in all inbound and outbound channels (CSR, Web, direct mail,..)?
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- Marketing Accountability
- Do Not Solicit at 36,000 Feet!
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- The Red Thread for Effective Marketing Execution
Blog Archive
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2010 (63)
- July (9)
- Marketing Accountability
- Do Not Solicit at 36,000 Feet!
- Customer Engagement Agency - the Video
- The Red Thread for Effective Marketing Execution
- Measuring Marketing Efficiency
- Keeping Cable Consumers Happy: Increasingly Difficult - and Important
- Social Media and the Customer Experience
- Thoughts from Neolane Evolution
- "Marketing" versus "Engagement"
- June (9)
- Shooting at Lighthouses - A Lesson for Marketers
- Quaero's InsightIQ Blog: American Business Award Finalist for 2010
- Marketing Key Performance Indicators (KPI’s)
- High Performance Computing in Marketing: Why Should I Care?
- Customer Analytic Visualization
- Marketing Operations 2.0
- Email best practices for B2B lead management
- What is Killing Newspapers? Online Media Business Model and Customer Intelligence
- Evaluating Marketing Performance: The Importance of 'No'
- May (9)
- A Time To Think About Marketing Campaign Quality
- The Top Five Affinium Campaign Features: Optimize Marketing Campaigns
- Getting the Most Out of Your Business Metrics
- A seismic shift from marketing efficiency to marketing effectiveness
- Marketing and Innovation: A Tale of Two Companies
- Customer Intelligence Comes of Age: Reporting from the Forrester Marketing Forum
- Avoiding Analysis Paralysis
- Ahead of the Curve or Pulling Up the Rear?
- The Customer Ecosystem - Part Deux
- April (7)
- Challenges with Mobile Marketing – Part 2
- Data, Data, Everywhere Nor Any Drop of Insight
- Large Analytic Data Environments: What are your options?
- Forrester's Marketing Forum 2010 - are you planning to attend?
- Challenges with Mobile Marketing – Part 1
- The challenges (and occasional perils) of blogging
- Does Marketing Measurement Really Matter?
- March (9)
- Let the Internet Do the Work
- Gaining Momentum with Moments of Truth
- Healthcare Goes Digital
- Customer Experience in the Online World
- Mobile - meet Social Media
- Let's Get Engaged!
- Web Analytics is More Than Just a Reporting Tool
- Building Your Own Online Community
- Time for Marketing to Learn from Software Development
- February (10)
- Shopping vs. Buying Complexity - Draw a Map and Destroy All Obstacles
- Prestige for Sale
- Customer Service and Marketing
- Fewer metrics, greater result
- Google Buzz Case Study - Find Your Own Aha! Moment
- Offer Optimization Framework
- We've Changed!
- Does Brand Marketing still matter?
- Offer Optimization Engine
- Good Intentions, Bad Experience
- January (10)
- Real Time Search and Thoughts on the Marketing Impact
- If the lunatics do run the asylum, how do we control the message?
- Value of Prospect Segmentation Online
- CRM Meets NPO, a love story
- Retention Marketing is the CPR of Attrition.... Too Little Too Late?
- Is technology the gating factor for marketing?
- Honda Uses Facebook to Build an Online Community
- It's All in the Delivery
- Asset Management: the rebranding of AOL & NBC
- Testing, Testing, Testing
- July (9)
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2009 (158)
- December (6)
- November (9)
- Social Media Is More Than Just PR
- Beware of Click Analytics
- Taking another look at Cross-Collaboration
- Best Practices with Unica Campaign V75 – Should I develop in my production environment?
- Why does Web Analytics give Marketers fits?
- Thoughts on a Recent Neolane Demo
- Missed Opportunity for Customer Engagement
- A bad customer experience has far more impact than a good one ever could.
- Interesting Video on the Social Media Revolution
- October (10)
- Are you building customer loyalty?
- Engagement is the New Loyalty
- 4.0 Tricks of the Trade, Unica V75 – Solving Problems Loading Variable Length Records from Flat Files
- Marketing Roadmaps: Prioitizing Your Marketing Investment
- Care Not Cash
- Marketers prefer Twitter for social media marketing – for now
- Exploring Affinium Campaign Interact 7.5 Concepts - Part 1
- 3.0 Tricks of the Trade in Unica V75 – Printing a Mail List File Even When There are No Records
- CRM - The Devil is in the Details!
- 2.0 Tricks of the Trade in Unica V75 – Copying and Pasting in Unica Campaign
- September (17)
- Analytics > Brainpower versus Software power
- Not exactly a Grand Slamwich
- 1.0 Tricks of the Trade in Unica V75 – How do I dynamically add a date stamp to my list files?
- Kill the CPM, not the messenger
- Marketing's New Frontier - Customer Engagement
- Relax! We're watching for you.
- Email Marketing Best Practices
- The Necessity of Data Profiling
- Thoughts: Adobe's acquistion of Omniture
- Dynamic Sports Advertising
- 4.0 Reusability in Unica 7.5 – Deploying Re-usable Email Document Components
- Evaluating Infrastructure Delivery Options - Post 2 (Cloud)
- Interactive Marketing Spend
- How Financial Services should use web analytics
- Media and Advertising Growth Strategies
- Do you Down Sell?
- Marketing Automation - Are you ready for an upgrade? Part II of II
- August (12)
- A Roadmap for Better Marketing
- Marketing Automation - Are you ready for an upgrade? Part I of II
- Measurement from the Customer's Point of View - Part II
- Evaluating Infrastructure Delivery Options
- Measurement from the Customer's Point of View - Part I
- JetBlue's All-You-Can-Jet Promo- a Boon or Bust?
- At least somebody's making money on Twitter
- Trigger Happy
- Process - the often forgotten component of marketing
- Social media strategy: Three lessons learned
- What's in a name?
- Sustaining Customers via Text Messaging
- July (14)
- Online Analytics in Action - The online data provides the value and it is time to let it loose
- An Eye on Consistent Cross-Channel Messaging
- Good Data Hygiene Never Goes Out of Style
- Digital vs Direct Marketing
- Captain Stan and the art of maintaining a positive customer experience in rough waters
- Top 5 iPhone Apps
- Will hard times spur innovation?
- Monetizing Online Content
- Optimizing Customer Opt-Ins; Preparing for Customer Interaction via SMS/Text Messaging
- Display Advertising Effectiveness - Three Essential Links
- Control Groups in Marketing - Three Essential Links
- Does Customer Value Really Matter?
- Impact of Web Site Performance on Your Bottom Line - Four Essential Links
- Online Analytics in Action - Netflix Competition: Now it’s time to pay up
- June (23)
- Attribution Marketing - Three Essential Links
- Behavioral Targeting - Three Essential Links
- The best thought-out Marketing ROI can still leave you empty handed
- Loyalty Marketing Insights - Three Essential Links
- Data Quality - Three Essential Links
- Retaining HTML Email's Visual Integrity Across Email Clients
- Call Tracking for Marketing Campaigns - Three Essential Links
- Customer Segmentation Best Practices - Three Essential Links
- A Recent Campaign Response Attribution Success Story
- Rewards Program Best Practices - Three Essential Links
- Collaborative Filtering at Netflix - Three Essential Links
- The Paradox of Marketing Automation
- Campaign Attribution - Three Essential Links
- Meaningful Personalization Gone Wrong
- Organizational Alignment - Three Essential Links
- Database Marketing, Charlotte, NC - Localized Marketing - Three Essential Links
- Virtually (in)convenient
- Marketing Data Mart Trends - Three Essential Links
- Social Media Marketing - Three Essential Links
- Digital Marketing Growth in 2009
- Fundamental Truths That Define How Organizations Treat Customers – Law # 4
- Can I get some householding, please?
- Fundamental Truths That Define How Organizations Treat Customers - Law #3
- May (14)
- There must be an app for that!
- How do you know your Website is working if you don't "sell" anything?
- The Real Time Database Complex
- A missed email marketing opportunity
- Selecting Your Marketing Automation Solution - a Two-Part Series (Part II)
- Tales from the Crypt?
- Less Can Be More
- Managing Customers’ Data Quality Expectations
- How Far Will Your Customers Travel?
- Actionable Segmentation in Pharma
- Is Opt-In a Misnomer?
- Do you know your MarketIQ?
- Forrester Marketing Forum 2009: A brief review
- 3.0 Reusability in Unica 7.5 – How to leverage Contact History
- April (12)
- Part 1 of 2 - Selecting Your Marketing Automation Solution
- Everybody loves social networking
- The Real Culprit Behind Unsubscribes – Inbox Clutter isn’t the Problem
- How to Track Down a Moving Target
- Gearing up for Forrester's Marketing Forum
- Smart companies “never allow a crisis to go to waste”
- Future of Direct Mail Marketing
- Fundamental Truths That Define How Organizations Treat Customers - Law #2: People Are Instinctively Self-Centered
- Luring back former customers: Triumph of hope over intelligence?
- Four Tips to Saving on Suppression
- Quick and Dirty Customer Feedback Solutions
- 2.0 Reusability in Unica 7.5 – Really Reusable Offers
- March (20)
- Measure twice, cut once…then execute flawlessly
- Reusability in Unica 7.5
- Privacy & Web Prosperity
- Three links about the future of predictive analytics
- Remember to define your Web analytic strategy
- Three links about the future of decision making
- Mr. Left Hand – Let Me Introduce You to Mr. Right Hand!
- Is email marketing recession proof?
- Twitter?
- Three short links about the future of campaign management
- Silver lining in very dark cloud?
- Buzz from Omniture Summit: Challenges in Online Marketing
- You only need one thing to succeed online
- Read This, Not That!
- Recognizing and Acting on Customer Differences
- A terabyte is not what it used to be...
- "Set it and forget it!"
- Fundamental Truths that Define How Organizations Treat Customers
- A little bit about our own marketing...
- Marketers get social media. They are just sick of the buzz.
- February (17)
- SMS/Texting: The next arrow in pharma/healthcare marketers bag
- US Airways throws in the towel: Score one for the customer!
- Shift from Display to Email and Search Marketing
- Eating Our Own Dog Food
- Web Analytics 101: The Power of the Click
- Customer Experience Management – Challenging to Execute Across All Touchpoints
- Food for Thought
- A New Formula for Loyalty Program Success
- Welcome to the Quaero Web Site!
- Maximizing Value By Understanding Economic Trends
- Timing is everything for email marketing
- The Business of Customer Interactions
- To append or not to append...that is the question.
- Use your space more wisely
- When the going gets tough, innovation suffers
- Attribution in Online Marketing & Advertising
- Customer Intelligence - Still Waiting for the Revolution
- January (4)
- 2008 (2)