Blog: digital marketing

Showing blogs: 1–4 of 4

It's All in the Delivery

Jan 7 2010

It's Friday night. If your household is like mine, this occurrence is synonymous with pizza and a movie, typically enjoyed in the comfort of our own home. Combining our infatuation with this magical combination of dough, tomato sauce, cheese and you-name-it in conjunction with the visual stimulation of a good flick somehow makes everything right.

Not too long ago, our pursuit of this objective involved a well-defined, perfectly timed-out process: order the pizza by phone, drive to the video rental store, select a movie, pickup the pizza, and return home with the spoils. But we live in a time of great change, when we constantly have to adapt, altering our routines to maintain, or even improve, the overall experience and perceived benefit.

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Why does Web Analytics give Marketers fits?

Nov 11 2009

I recently read a published survey on marketers' frustrations with Web analytics solutions. In this tough economic environment, marketers are being held accountable to show increased performance with a reduced budget. This has led many to shift their budgets from more traditional media to digital. I have addressed this phenomenon in my previous blogs - why we are seeing increased spend in digital media - and this trend is likely to continue.

By all accounts, marketers are realizing that moving to digital media has tremendous upside. With the right strategy and execution in place, digital media has proven to be lot more cost effective, and scales and caters to a larger volume with faster go-to market capabilities. However, the biggest challenge for marketers has been their limited ability to measure and accurately quantify the impact and use that information to make relevant business decisions. That's where Web analytics comes in; they provide a means to measure the performance of digital media marketing.

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Digital vs Direct Marketing

Jul 20 2009

In my previous blog, I had written about how digital marketing spend will increase in 2009 and beyond. So how does this affect marketing organizations? This blog is part one of a two-part  series on the divide between Digital and direct marketing and what are tactics to bridge the gap.

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Digital Marketing Growth in 2009

Jun 8 2009

Digital Marketing or Interactive marketing spending will hit $25.6 billion this year -- up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels based on latest Forrester study.  See Forrester Anayst Shar VanBosKirk's blog.

So what does interactive or digital marketing encompass?

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