Blog: marketing planning

Showing blogs: 1–2 of 2

Testing, Testing, Testing

Jan 4 2010

In this tough economic climate, all companies are trying to improve their overall bottom lines. How can online and digital marketing help with this? In a recent study from summer 2009, most companies stated that the No. 1 conversion relevant to them was sales, with sign-ups and registrations a close second. What are the key tactics to improve overall conversion on site?

Continue Reading

My New Year's Resolution - Improve Our Marketing Operations

Dec 10 2009

Although 2009 is drawing to a close and most people are thinking about winding down for the holidays, I'm already well-ensconced in 2010 marketing plans, programs and campaign execution.  During the past few weeks, I've spent a lot of time addressing the "marketing operations" side of the business; and while I've never considered myself an ops expert, my role has always included a significant amount of work in this area. 

Interestingly, marketing operations is one of those amorphous areas, quite different in every organization.  Here at CSG's Quaero, the goal of marketing operations is to improve the efficiency of the marketing function through people (resources), process and infrastructure/tools.  Most recently we've:

Continue Reading