Blog: organizational alignment

Showing blogs: 1–3 of 3

Customer Service and Marketing

Feb 22 2010

Recently, we had interesting conversation with the senior executive in charge of customer service at a major client of ours.  This client uses our Precision email product to communicate with their customers on service issues, such as outages, delivery, scheduling of service calls, etc.

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Is technology the gating factor for marketing?

Jan 14 2010

Last month, I was on a keynote panel at the National Center for Database Marketing (NCDM).  The topic of the panel was "Evolving from Database Marketing to Customer Intelligence" and the discussion largely centered around the evolution of marketing into a bi-directional communication mechanism with customers across multiple channels and the challenges that brings.  An audience member asked the question, "Is technology the gating factor that prevents or slows marketers from embracing these changes?"   The panel differed on their responses.   Some felt, yes, technology was indeed an impediment to doing this well.     I and at least one other panelist disagreed.   

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Taking another look at Cross-Collaboration

Nov 18 2009

I'm in the middle of reading a terrific book by the late professor Randy Pausch called "The Last Lecture". Yes, I know that this was a best seller and that I am probably the last person in the country to read this book, but that's beside the point.

I just read an interesting chapter where he referenced teaming up with another professor from Carnegie Mellon University who interestingly taught Drama (Randy Pausch was an IT Professor at Carnegie Mellon). The partnership resulted in the development of "The Entertainment Technology Center" and a completely new 2 year Master's Program in which artists and technologists worked together in developing a variety of cutting-edge visual effects."

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