Blog: retention marketing

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Retention Marketing is the CPR of Attrition.... Too Little Too Late?

Jan 19 2010

Imagine if the American Heart Association decided to put all their research dollars into CPR techniques instead of healthy diet, exercise, genetics, and heart disease treatments?  

Recently I attended the Cable Television Marketing Association Summit in Denver.   CSG has tremendous clientele in this industry and provides a suite of CSR technology, billing platforms, and other integrated customer interaction services to some of the biggest players in cable.   My team here at Quaero provides Customer Intelligence applications to drive optimized analytics-driven marketing decisions for these companies.  

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