Case Studies

Customer Success: Major Global Technology Company

A Leading Technology Company gets a handle on customer intelligence and learns how to leverage this valuable information for long-term strategic advantage.

Customer Success: Travel Organization Partners with Quaero
Client: Elderhostel

A travel organization partners with CSG’s Quaero to improve customer insights, reduce costs, and deliver higher returns on marketing programs.

Customer Success: Telecom Firm Uses Real-time Analytics

This major provider of call services uses real-time analytics to reduce bad debt and improve the customer experience.

Customer Success: Interactive Media & Entertainment Company

A leading multinational, interactive media and entertainment company sought to leverage its customer data to gain marketing insights, enhance targeting capabilities and improve online advertising effectiveness and revenue.

Customer Success: Fortune 500 Firm Improves Insight & Revenue
Client: Financial Services

A Financial Services firm improves customer insights and increases revenue by creating an integrated approach to customer value.

Customer Success: World-Class Practices Drive Response Marketing
Client: Thomson West

Thomson West, the foremost provider of integrated information solutions to the American legal market, has embarked on a far-reaching initiative to strengthen customer relationships and value. These wider goals are reflected in the actions and accomplishments of the company’s Response Marketing Group.

Customer Success: Redefining Relationships for Marketing Insight
Client: Blue Cross/Blue Shield of Illinois

With Detailed Marketing Audit, Process Mapping and Process Definition, BCBSIL Consumer Markets has better control of their marketing with Quaero,a CSG Solution.

Customer Success: Realizing Cost Savings & Efficiency Gains

A large pharmaceutical organization realizes both cost savings and efficiency gains through Marketing Resource Management (MRM).

Customer Success: Large Financial Institution

A Unifying Marketing Strategy Enables Cross Channel Marketing for a Large Financial Institution.

Customer Success: Individual and Group Health Insurance Company

Insurance Company Understands Customers, Crafts Roadmap for Success.