Case Studies

Elderhostel, the world's largest educational travel organization for adults needed an updated new marketing database and customer intelligence solution to manage its far-reaching and aggressive marketing campaigns. CSG's Quaero provided a hosted database marketing solution and customer segmentation models and analytics.

The results: Elderhostel has been able to reduce unnecessary costs while improving the ability to target primary customers. The organization has improved its marketing activities through efficiency and management gains, while providing management with marketing performance reports and key business indicators.

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