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 Changes that drive the case for marketing investment:Quaero shares thought leadership in new article, white paper  Budgeting season is here, historically a tough time for marketing departments who struggle to receive the funding they need. But some companies are using a successful formula to build compelling cases for marketing investment.If your marketing organization wrestles over budgets, what must you focus on not only to get your executives on board with marketing but to consistently capture funding above “zero sum?”  Find out in “Marketing Budgets: Zero Sum Wins,” the new article for Chief Marketer magazine by Lane Michel, Quaero EVP and Director, Marketing Performance Management. ››Click here to read. And for further insight into using the right tools and tactics to revolutionize marketing performance, download the new white paper from Quaero and Peppers & Rogers Group, “The Discipline of Marketing Performance: Achieving Predictability, Achieving Results." ››Click here to read. ....... Improve Marketing Performance Faster: Quick Audit Services for Marketing Performance Management Quaero has developed three new Marketing Performance Management Quick Audit services: MeasurementView, TouchpointView and PerformanceView. Think of them as the diagnostics that can find the gaps in your marketing – and give you clear, actionable steps for improvement – in only three weeks! To learn more about what our MPM Quick Audit services can do for you, click here.
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