Resources
CSG’s Quaero Solutions Group employs some of the best thought leaders in the industry. Through our ongoing research, we analyze and explain critical marketing issues, identify technology solutions, and define proven, analytics-driven programs to focus marketing efforts and increase customer value.
In the past ten years, we have published a wide range of articles and white papers on emerging trends.
Showing resources: 1–14 of 14
High Performance Marketing: Bringing Method to the Madness of Marketing
Feb 12 2010
Read the book Marketing Sherpa calls, "a much-needed advisory." In it, author Naras Eechambadi talks about the fundamental shift marketers are facing and provides the real-world tools, practices and techniques needed to drive performance in today's pressure-cooker environment.
Solution Overview: Marketing Performance Roadmap
Aug 18 2009
The Quaero Marketing Performance Roadmap is a comprehensive assessment of current marketing capabilities that leverages Quaero's deep marketing experience to diagnose challenges and build the business case for improvement.
White Paper: Increasing Customer Value Through Online Data Integration and Predictive Analytics
Aug 3 2009
Can you identify the online behavior of your most profitable customers to improve your acquisition campaigns? Can you enrich your customer profiles with online behavioral data to increase loyalty and retention? Can you leverage the purchase information from your retail stores to cross sell on
your Web site?
White Paper: Developing an Analytically Driven, Integrated Online and Offline Customer Interaction Optimization Solution
Aug 3 2009
Are you using online data to enhance your offline retention efforts? Do you enhance your offline analytics with online behavioral data to increase messaging relevance and
revenue? Do you leverage your offline customer data and insights to maximize online revenue?
Partnership Overview: Integrate Online & Offline Analytics with CSG's Quaero and Omniture
Jun 16 2009
Leverage integrated customer data and insights to maximize online revenue
Solution Overview: Accelerate Your Marketing Performance with Quaero, a CSG Solution
Jun 9 2009
Quaero is a leading marketing solutions provider with a simple but powerful focus: using customer insights and strategy to drive customer value and marketing ROI.
Thought Leader Report: The Importance of the Customer Experience in a Down Economy
Mar 4 2009
Eighteen international contributors were asked to independently address a critical issue facing businesses today: The Importance of the Customer Experience in a Down Economy. Each contribution offers expert insights, observations and advice and when looked at as a whole reveal five seminal themes that will help business leaders succeed in these difficult times.
Solution Overview: QuaeroCare for Unica
Feb 10 2009
Increase marketing ROI by outsourcing support to the experts
Solution Overview: Online Analytics for Media Companies
Feb 5 2009
Profile your visitors. Differentiate your media offerings. Increase your ad revenue.
Solution Overview: Online Analytics for Marketers
Feb 5 2009
Leverage your online data and increase customer value and marketing ROI.
White Paper: Marketing in a Tough Economy
Jan 26 2009
Spend more time on the keys to success - strategy & planning - and less time on what is, too often, the hard labor of campaign execution.
Using Physician Insights to Create Experiences that Drive Competitive Advantage
Aug 25 2008
Replay Now Available