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Marketers must be able to access and use all available data—no matter the channel—to determine their customers’ true interests and then use those insights to inform all online and offline interaction efforts.

CSG’s Quaero and Omniture have partnered to help marketers achieve greater relevance and revenue through integrated online and offline marketing segmentation capabilities. By combining the customer strategy and analytics services of CSG’s Quaero with Omniture’s online optimization suite, marketers gain a complete, comprehensive customer view that can be used to inform and improve both online and offline marketing. The Quaero Team has developed a solution that quickly sources online data directly from Omniture SiteCatalyst and merges that data with available offline sources.

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