Resources

Can you identify the online behavior of your most profitable customers to improve your acquisition campaigns? Can you enrich your customer profiles with online behavioral data
to increase loyalty and retention? Can you leverage the purchase information from your retail stores to cross sell on your Web site?

To truly answer these questions, you must look beyond traditional online analytics. In general terms, online analytics is the discipline that focuses on Web traffic and activity, like adding items to a shopping cart, clicking on a banner ad or watching a video.

Quaero's approach goes beyond the information captured by traditional online analytic platforms. First, the solution integrates granular online data with all available offline data sources, for example, product ownership from an invoicing system with new product interest derived from recent online behavior. Then, this integrated database is used to develop leading-edge analytical models, which deliver the right insight to drive concrete strategies that increase profitability. The enriched analytical database delivers a complete and actionable view of each customer's behaviors, interests and future needs to accelerate marketing performance across channels.

To read this white paper in its entirety, download the pdf